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Episode 003May 4, 202622m

Clarke Pennington

Lasso

Hedge Fund to Founder: Building Lasso in 11 Months

Clarke Pennington, Lasso
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Summary

Clarke Pennington spent a decade in finance: investment banking, Columbia MBA, a consumer hedge fund. Then he left to build Lasso, a better-for-you gelatin cup with protein and fiber that no one had been able to manufacture before. He gave himself 12 months. He did it in 11, with six failed production runs, a co-manufacturer who wouldn't return his calls for four months, and stress so severe his hair started falling out. We talk about what it's like to leave a career everyone envies, what happens when the people who raised you to always perform your best become your investors, and the line between relentlessness and self-destruction. "As long as you don't kill yourself in the process." @eatlasso on Instagram and TikTok Claim Your Complimentary Career Clarity Session: https://www.wellthbykirsten.com/booking-calendar/complimentary-consultation?referral=book_button_widget

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