Episode 008Sep 10, 202650m
Cam Stajer
Kala Therapy
The $20 Logo That Became an Olympic Sponsor
Summary
Cam Stajer started Kala — a red-light therapy company — from his parents' basement with $5,000 and a logo that cost him next to nothing. A few years later it's the official wellness-recovery partner of Team Canada through 2028, on shelves at Costco and Walmart, and still 100% his. In this episode he walks through how he actually got there: cold-outreach that opened doors he had no business getting into, the Dragon's Den deal he turned down, a product recall that could have ended the company, the grind of medical-device approvals, and going three years without paying himself.
